Twitter is the most recent social media network to try out new commerce functions. A few firms will be able to add a “Shop Module” at the top of their profiles, which will link to things that their followers can purchase.
While Twitter has experimented with shopping functionality before, this is the first time the business has integrated shopping right into the profile. Businesses can now highlight a few products in a carousel between their main profile information and their timeline.
For the time being, the feature is confined to a selected brands in the United States, like GameStop and bag-maker Arden Cove.
While Twitter hasn’t pushed retail as actively as some other platforms, the business has recently indicated that this may change in the near future. There’s also a “shop” option for tweets, and the company recently created new “business profiles.”
Shopping features could have fascinating ramifications for creators, a population that Twitter has recently made a drive to target with new revenue-generating services.
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Allowing creators to promote their current apparel store from their profile might give the company an extra push and help it compete with Facebook’s creator shops.
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